Interview with ISIA Vice President America, Martin Jean

Following our interview with ISIA President Vittorio Caffi (full article here), we got in touch with all the Vice Presidents of the Associations, each of them representing a Contitent at the International table.

Here follows the interview with Martin Jean, ISIA Vice President America. Together we find out more about the person, his previous experiences and his future goals and committments within the International Association.

Martin, tell us about your background in ISIA and within the Ski Industry, before becoming Vice President two years ago.

My name is Martin Jean and I reside in Mont-Tremblant, Québec Canada. I have been participating to the ISIA General Assembly since 2007 as a Representative of the Canadian Ski Instructor’s Alliance (CSIA).
I have been involved in the Ski Industry for more than 40 years, first as a Ski Instructor and later as the Program Director followed by the position of Director of Education and Members Services for the CSIA, until April 2019. This lifetime involvement in the ski business has brought me to travel around the world to participate in many Ski Industry forums and gave me the knowledge of many instructors' systems.

As ISIA Vice President America, what does your role consists of?

ISIA America

As VP Americas, I am bringing to the table the perspective of the Americas with regards to the education and training of Ski Instructors and the knowledge of the Snow Sports Industry. I liaise with the national organizations in my part of the world and facilitate the communication with the ISIA Presidium.

What have been your priorities during your presidency?

My priorities have been to familiarize myself with the on-going projects of ISIA and to the challenges the Instructors in North and South America are going through.

In America, the priorities of education and training for Instructors has been what we may call a Student Centered Approach. A methodology which concentrates on what is being learned rather what is being taught, by putting student’s needs first.

What are your future goals as Vice President America?   

My areas of focus in the next few years will be to increase the number of Instructors to the ISIA minimum standard and offer the ISIA card to all the nations: Argentina, Chile, USA and Canada.

Second will be my contribution to the World Forum. In a few words, the ISIA Snowsport Instructor World Forum will be a gathering of the major stakeholders from the Snow Sports Industry to discuss the challenges we are facing and to share best practices from around the world. We can expect participants in the domain of education, expert trainers, social media, marketing, environment, Snow School leaders, Human Resources, safety, tourism and Ski Resorts operation.


Thanks to Martin Jean for his contribution, wishing him the best of luck for his projects within the ISIA Organization.

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