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On behalf of the Board of Directors, I am pleased to formally welcome Beth Potter as Chief Executive Officer of the Canadian Ski Instructors’ Alliance (CSIA), effective November 1.
Since joining CSIA in April as Interim Managing Director, Beth has demonstrated exceptional leadership, sound judgment, and a clear commitment to the future of our organization. During her time with us, she has worked closely with the Board, staff, members, and stakeholders to strengthen our operations and position CSIA for continued success.
Beth brings an impressive track record of executive leadership across the tourism and not-for-profit sectors. Her extensive experience in stakeholder engagement, strategic planning, and organizational development has enabled her to successfully lead national organizations through periods of transition, transformation, and growth. Throughout her career, she has built strong partnerships, championed member-focused initiatives, and delivered results that have strengthened the organizations and industries she has served.
As CSIA continues to evolve and advance its mission of developing professional ski instructors and supporting excellence in snowsports across Canada, the Board is confident that Beth’s vision, expertise, and collaborative leadership style will help guide the organization into its next chapter.
Please join the board in congratulating Beth on her appointment and in welcoming her to this role. We look forward to working together to build on CSIA’s strong foundation and create new opportunities for our members, partners, and the Canadian snowsports community.
Sincerely,
Gunars Kazaks
Chair, Board of Directors
Canadian Ski Instructors’ Alliance (CSIA)